Smart Boi

The brief was primarily based on developing a new-age dishwashing liquid brand that would eventually expand into two other relative products/markets; the cream cleaner and the bleach stain remover. The idea ended up being a brand that would end up venturing into every cleaning product imaginable in future. Clean Smart, and not hard, clean with Smart Boi.

CLIENT : SmartBoi
ROLES : Art Direction, Visual Design, Graphic Design, Product Concept
AGENCY : Mzisho The Designer