All Sweat Fitness Club

All Sweat needed a visual refresh and design that improved user experiance, convaying the message much simpler, "we do training, we are young, fresh of the block oudoor bootcamp club.".The art-direction fosters a sense of legitimacy and point of urgency to play, to move, more whitespace, large-bold text, and clearer calls to action.

An entire visual display had to be implimented, orange and black being the direct colours the club pushes out.

CLIENT : All Sweat Fitness
ROLES : Art Direction, UX/UI, Graphic Design, Visual Design
AGENCY : Mzisho The Designer